Bruenger says that Nu-Wa’s closest competitors are Montego Bay by KZ RV, Carriage and Teton. Nu-Wa sells strongest in the midwest and last year sold approximately 400 units. For 2006, they predict a 2-5 percent growth in sales. The Nu-Wa RV customer is looking for quality and style when shopping for a fifth wheel. “Quality wise, we do build one of the best fifth wheels,” Bruenger says. “We have about a 75 percent or more repeat buyer rate.” Nu-Wa’s most popular fifth wheel is The Hitchhiker II LS, a lighter weight, value priced fifth wheel.
Regarding construction of products, the company welds additional supports into their frames to add additional strength. They also powder coated the frames which is unique. The company pioneered the first slide system in 1976, which speaks well for the company. The company uses Blue Dow center core insulation, which has 39% more insulation than fiberglass batts in all of their units. Double sided bounded walls are also standard in their units. The company screws the face frames together for stronger cabinetry and Nu-Wa offers an automatic satellite system as an option for those that want easy access to the Internet while traveling.
As of January 2009, Nu-Wa will cease operations.
According to news reports: Nu-Wa products already in production will be completed. The company says it is not going bankrupt and will continue to meet warranty claims of its customers. It will keep its factory service center open until at least 2010.
Nu-Wa Industries is the oldest manufacturer of fifth wheels, dating back to 1969. The company continues to be at the forefront of fifth wheel innovations, continuing the tradition it started by being one of the four manufacturers who created the Fifth Wheel concept. For more than 30 years, Nu-Wa has been improving on this concept, concentrating on making some of the best fifth wheels in the industry. “We concentrate on one thing. We wanted to be the best at one thing and fifth wheels is what we chose,” says Nu-Wa Director of Marketing Derrick Bruenger. “We have one product line rather than five or six. We focus on quality rather than quantity.”
Bruenger says that Nu-Wa’s closest competitors are Montego Bay by KZ RV, Carriage and Teton. Nu-Wa sells strongest The West half of the Country the Nu-Wa customer is looking for quality and style when shopping for a fifth wheel. “Quality wise, we do build one of the best fifth wheels,” Bruenger says. “We have about a 75 percent or more repeat buyer rate.” Nu-Wa’s most popular fifth wheel is The Hitchhiker II LS, a lighter weight, value priced fifth wheel with an MSRP around $70,000.
Regarding construction of products, the company welds additional supports into their frames to add additional strength. They also powder coated the frames which is unique. The company pioneered the first slide system in 1976, which speaks well for the company. The company uses Blue Dow center core insulation, which has 39% more insulation than fiberglass bats in all of their units. Double sided bounded walls are also standard in their units. The company screws the face frames together for stronger cabinetry and Nu-Wa offers an automatic satellite system as an option for those that want easy access to the Internet while traveling.
Comments: Nu-Wa rates high in customer service and customer satisfaction and high in dealer satisfaction as well. In the last eight years the company has received the "Quality Circle Award" which is presented annually to the top manufacturers in the industry by the Recreational Vehicle Dealers Association (RVDA). The award represents 535 dealers surveyed rating manufacturers in areas such as sales success, product innovation, access to management and service/warranty support. This was the fourth award Nu-Wa has won in the past eight years.
Nu-Wa also takes into consideration feedback from their customers as well as their employees when updating a particular model or introducing a new product. Employees are encouraged to try out the fifth wheels and then report on what they like and what didn’t work. This is especially true for the innovative floor plans for which Nu-Wa is known. All in all it is a great company that has a solid reputation in the industry.
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